And it would seem the majority of casino hosts NEED just that prior to calling a player. I realized I don’t need “an offer” to make a call. That was a pinnacle point in my training. I asked, “wait, why did you just skip that account?” The response was and has always been, immediate and the same “ they have such a low Theo I have nothing to offer them.”

For the first year or two I allowed this behavior until one day I questioned it. Then make a call, skip a few again and so on. Maybe 2 – 3 before settling on one they were willing to call.

For the first year or two as I sat at the casino hosts workstation, watching as they pulled up patrons on a list, no different than they do now, I noticed they would “skip” some patrons. Over the past 10 years traveling to casinos all over the world I found the inconsistency and the “loophole”, if you will, when working with so many casino hosts. Casino player development is about the opportunity and discovering the actuality if the DEVELOMENT of the player exists or can be achieved. Often times I feel “player development” gets lumped into other segments or diluted a bit. There are, as we all know, many segments to casino player development and casino marketing. In my continued mission to help casino hosts and management to focus on exactly what casino player development means and where the focus should be in this area, I created a fool proof casino player development science.

Casino host software